Is There an Optimal Blog Post Length?

Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links?

From Blogging in a Sound Bite World:

We know form social media that most people don’t read the story, they vote on the title and snippet, the virtual equivalent of the sound bite. Is there an advantage in sound byte style blogging? By limiting your posts to less 300 characters on average can you attract and retain a larger audience, I think so.

Michael’s point is well taken. In the age of the short attention span do you risk losing readers, by writing posts that are too long. You’ve probably noticed I tend to post on the longer side so naturally the issue caught my attention.....

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